Privacy Policy
PRIVACY POLICY
Effective Date: April 23, 2026
This Privacy Policy discloses the privacy practices for the following websites operated by Bullfrog International, LC: bullfrogspas.com, bullfrogfactorystores.com, shop.bullfrogspas.com, and powerpersquarefoot.com (collectively, the “Site”). This Policy applies to information collected through these websites and describes how we collect, use, share, and protect your personal information, and what rights and choices you have.
Bullfrog International, LC (“Bullfrog,” “we,” “our,” or “us”) is headquartered at 7017 W 11800 S, Herriman, UT 84096, USA.
1. Information Collection, Use, and Sharing
Bullfrog International, LC is the sole owner of the information collected on this Site. We only collect information that you voluntarily provide to us via email, form submission, or other direct contact.
We use your information to:
Respond to your inquiries or requests
Connect you with authorized Bullfrog Spas dealers in your area
Process orders for parts and accessories through our online store
Send you information about products, services, promotions, or policy updates (where you have not opted out)
We will not sell or rent your personal information to third parties for their own marketing purposes.
Sharing Information with Authorized Dealers
We may share your personal information with an authorized Bullfrog Spas dealer serving your geographic area to facilitate follow-up regarding your inquiry. Please be aware that:
Authorized dealers are independently owned and operated businesses
Dealers may contact you directly using the information you provide
Dealer privacy practices may differ from those of Bullfrog Spas
Sale or Sharing of Personal Information
Bullfrog Spas does not sell personal information in exchange for monetary compensation. However, under certain privacy laws — including the California Consumer Privacy Act (CCPA) and similar U.S. state laws — sharing information with dealers, service providers, or advertising partners may be characterized as “selling” or “sharing” personal information.
Where applicable law requires, we provide you with the right to opt out of such sharing. California residents and residents of other applicable U.S. states may exercise this right by contacting us using the information in Section 11 or by submitting a request at the contact us page on our website.
2. Your Access to and Control Over Information
You may opt out of any future contact from Bullfrog at any time. You can do the following at any time by contacting us via the email address or phone number given on our website:
Determine what personal data we hold about you, if any
Request correction of any inaccurate data we hold about you
Request deletion of your personal data (subject to applicable legal requirements)
Object to or restrict our processing of your personal data
Request a copy of your personal data in a portable format
Express any concern about our use of your data
Depending on your jurisdiction, additional rights may apply — see the jurisdiction-specific sections below (Sections 12–16).
3. Security
Bullfrog takes precautions to protect your information. When you submit sensitive information via the website, your information is protected both online and offline.
Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon in your web browser address bar, or looking for “https” at the beginning of the web page address.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers and servers on which we store personally identifiable information are kept in a secure environment.
If you believe we are not abiding by this Privacy Policy, please contact us immediately via telephone at (801) 556-8111 or via the contact page on our website.
4. Online Orders (Parts and Accessories)
Bullfrog operates an online store at shop.bullfrogspas.com for the purchase of spa parts and accessories only. New hot tubs and swim spas are not sold through this or any online channel — all new spa purchases are completed in person through authorized dealers or Bullfrog retail locations.
When placing an order through our online store, we may request contact information (such as name and shipping address) and payment information (such as credit card number and expiration date). This information is used solely for billing and fulfillment purposes. If we have trouble processing an order, we will use this information to contact you.
5. Cookies
We use cookies on this Site. A cookie is a small piece of data stored on your device that helps us improve your access to our Site and identify repeat visitors.
We use the following types of cookies:
Essential cookies — necessary for the Site to function
Analytics cookies — help us understand how visitors use our Site
Marketing cookies — used to deliver relevant advertising
You are given the opportunity to select or adjust your cookie preferences at the start of each session. Usage of a cookie is in no way linked to any personally identifiable information on our Site unless you have provided that information to us.
6. Sharing Aggregated or Anonymized Information
Bullfrog may share aggregated demographic information with our authorized dealers, partners, and advertisers. This information is not linked to any personal information that can identify any individual person.
We use third-party service providers for functions such as order shipping and payment processing. These companies do not retain, share, store, or use your personally identifiable information for any secondary purposes beyond fulfilling your order.
7. Third-Party Links
This website contains links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our Site and to read the privacy statements of any other site that collects personally identifiable information.
8. Text Messaging Communications
By providing your phone number and opting in to our text messaging program, you consent to receive communications via SMS or text message from Bullfrog Spas and/or authorized dealers. This consent is not a condition of purchase.
Message frequency may vary
Message and data rates may apply
We do not sell, rent, or share your mobile phone number or text messaging opt-in data with any third-party or affiliate organizations for their own marketing or promotional purposes. Any other sharing described elsewhere in this Policy excludes text messaging originator opt-in data and consent.
You can opt out of receiving text messages at any time by replying STOP to any message. For help or more information, reply HELP or contact us directly at support@bullfrogspas.com.
For recipients in Canada, our SMS program complies with Canada’s Anti-Spam Legislation (CASL). Express consent is obtained prior to sending commercial electronic messages.
9. Surveys and Contests
From time to time our Site may request information via surveys or contests. Participation is completely voluntary. Information requested may include contact information (such as name and shipping address) and demographic information (such as ZIP or postal code, age range). Contact information will be used to notify winners and award prizes. Survey information will be used for monitoring or improving our Site and services.
10. Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. The criteria we use to determine retention periods include:
The duration of our ongoing relationship with you
Legal obligations to retain data for a minimum period
Applicable statutes of limitation
Pending or potential litigation or regulatory investigations
When your personal information is no longer required, we will securely delete or anonymize it.
11. International Data Transfers
Bullfrog International, LC is headquartered in the United States, and your personal information may be processed in the United States and other countries where we or our service providers operate. These countries may have data protection laws that differ from those in your country of residence.
Where required by applicable law, we implement appropriate safeguards for cross-border data transfers. For transfers of personal data from the European Economic Area (EEA) and the United Kingdom to countries not recognized as providing an adequate level of data protection, we rely on Standard Contractual Clauses (SCCs) approved by the European Commission and UK ICO respectively, or other lawful transfer mechanisms as appropriate.
For transfers from Canada, Australia, and New Zealand, we take steps to ensure your information receives a comparable level of protection in the destination country.
12. European Economic Area (EU) — GDPR
If you are located in the European Economic Area, the following additional terms apply under the General Data Protection Regulation (GDPR).
Legal Basis for Processing
We process your personal data on the following legal bases:
Consent — where you have given us clear consent to process your data for a specific purpose
Legitimate interests — where processing is necessary for our legitimate business interests (such as responding to inquiries and improving our products), provided those interests are not overridden by your rights
Contract performance — where processing is necessary to fulfill an order or other contractual obligation
Legal obligation — where processing is required to comply with applicable law
EU Representative
As Bullfrog does not have a physical establishment in the EEA, we have designated an EU Representative for GDPR purposes. Contact details for our EU Representative are available upon request by contacting us at the address in Section 17.
Your Rights Under GDPR
In addition to the rights described in Section 2, EEA residents have the right to lodge a complaint with a supervisory authority in your EU member state.
13. United Kingdom — UK GDPR / DPA 2018
If you are located in the United Kingdom, the following additional terms apply under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
The legal bases for processing described in Section 12 apply equally to UK residents. For cross-border transfers from the UK, we rely on Standard Contractual Clauses approved by the UK Information Commissioner’s Office (ICO) or the UK International Data Transfer Agreement (IDTA) as appropriate.
UK Representative
As Bullfrog does not have a physical establishment in the UK, we have designated a UK Representative under Article 27 UK GDPR. Contact details for our UK Representative are available upon request by contacting us at the address in Section 17.
You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.
14. Canada — PIPEDA and Quebec Law 25
If you are located in Canada, the following additional terms apply.
We collect, use, and disclose your personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, provincial privacy legislation including Quebec’s Act Respecting the Protection of Personal Information in the Private Sector (Law 25).
Cross-Border Transfers
Your personal information may be transferred to and processed in the United States. By providing your information, you acknowledge that it may be subject to access by law enforcement and other authorities in the United States under applicable U.S. law. We take contractual and organizational steps to protect your information during such transfers.
Your Rights
Canadian residents have the right to access their personal information, request correction of inaccurate information, and withdraw consent (subject to legal or contractual restrictions). Quebec residents have additional rights under Law 25, including the right to be informed of automated decision-making and the right to data portability.
To exercise these rights, contact our Privacy Officer at the address in Section 17.
15. Australia — Privacy Act 1988 / Australian Privacy Principles
If you are located in Australia, the following additional terms apply under the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
We collect your personal information for the purposes described in this Policy. We will not use or disclose your personal information for a purpose other than the primary purpose of collection, or a directly related secondary purpose, unless you have consented or an exception under the Privacy Act applies.
Overseas Disclosure
Your personal information may be disclosed to recipients located in the United States. We take reasonable steps to ensure that overseas recipients handle your personal information in a manner consistent with the APPs. By providing your information, you acknowledge that we may disclose it to overseas recipients and that we may not be able to ensure overseas recipients comply with Australian privacy law, and accordingly APP 8.1 may not apply.
Complaints
If you believe we have mishandled your personal information, you may contact us using the details in Section 17. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au.
16. United States — State Privacy Rights
Depending on the U.S. state in which you reside, you may have additional privacy rights under applicable state law, including but not limited to:
California: California Consumer Privacy Act (CCPA) / California Privacy Rights Act (CPRA)
Virginia: Consumer Data Protection Act (CDPA)
Colorado: Colorado Privacy Act (CPA)
Connecticut: Connecticut Data Privacy Act (CTDPA)
Texas: Texas Data Privacy and Security Act (TDPSA)
These rights may include the right to know what personal information is collected about you, the right to delete your information, the right to correct inaccurate information, the right to opt out of the sale or sharing of your information, and the right to non-discrimination for exercising your privacy rights.
To submit a privacy request under applicable state law, contact us using the information in Section 17. We will respond within the timeframe required by applicable law. You may also designate an authorized agent to make a request on your behalf.
17. Contact
For any privacy-related inquiries, requests, or complaints, please contact:
Bullfrog International, LC
Attn: Privacy
7017 W 11800 S
Herriman, UT 84096
USA
Phone: (801) 556-8111
Email: support@bullfrogspas.com
EU and UK Representative contact details are available upon request at the above address.
18. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. We encourage you to review this Policy periodically to stay informed about how we protect your information.