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Empower Your Business with Innovative Solutions, Distinctive Products, & People Who Care


Power Per Square Foot

It’s Bullfrog Spas mission to create peaceful lives. We recognize that fulfilling this mission ultimately relies on the strength of our partnerships and our commitment to dealer growth. Our dealers are considered extensions of the Bullfrog Spas family who serve as enthusiastic ambassadors to the brand while helping us deliver meaningful and memorable experiences to our customers. In return, our dealers are given a unique business opportunity that supports operational health and overall profitability.

As a manufacturing partner, Bullfrog Spas provides customized dealer support based on a solutions-based retail model we call Power Per Square Foot. This model offers guidelines, tips, and proven tactics for maximizing dealer investment. It also includes the programs and platforms needed to ensure dealer success.

Here’s a quick glimpse into required business activities Power Per Square Foot supports:

Hot Tub Sales

Sell more and sell better with the most differentiated spas in the industry, the fastest-growing premium spa brand, the highest quality leads, factory-sponsored promotions, free advertising materials, and regular sales training opportunities. 

Parts, Accessories, & Aftermarket Sales

Take advantage of supplemental ensuring revenue streams with branded products that enhance the ownership experience and build customer loyalty. 

Showroom Design & Merchandising

Turn you sales floor into an engaging and impactful customer experience with access to expert planning and the latest in interactive selling tools.  

Hot Tub Service

Get access to our team of certified and experienced technicians dedicated to product performance and customer satisfaction.

Consumer Financing

Remove the pricing objection with a program that offers competitive rates and special promotional discounts, making every spa purchase an affordable one.    

inside spa store
Dealer of Excellence Award

If you’re ready to offer the most differentiated spa products available, participate in programs that deliver results, and work with people you can trust, we’d love to hear from you. Dealership opportunities in certain markets may be limited, so contact us today!

Hear what other dealers have to say about their partnership experience with Bullfrog Spas. 

Video: Dealer Product Testimonial
Video: Dealer Product Testimonial

Dealer Standards & Minimum Requirements

We hold ourselves to high standards and expect much of the same from our dealer partners.

Minimum requirements include:  


  1. Brick-and-mortar retail store in a desirable location(s) within your market. We currently do not offer dealerships to online retailers.
  2. Display showroom space from 1,200 sq ft to more than 10,000 sq ft depending on your market and competitive landscape.
  3. Access to investment capital in hot tub inventory, store merchandising, offsite sales event tools, stocking parts, aftermarket supplies, initial advertising, and delivery and service equipment. Depending on your market and competitive landscape, the minimum investment for success may range from $50,000 to more than $250,000.
  4. Commitment to attend sales, technical service, and retail management training opportunities.
  5. Ability and desire to participate in high-profile offsite event opportunities within your market. 

Apply to Become an Authorized Bullfrog Spas Dealer

Bullfrog Spas is committed to dealer growth and building strong partnershipsWe believe that these are what make our mission to create peaceful lives possible. If youre ready to offer the most differentiated spa products available, participate in programs that deliver results, and work with people you can trust, we’d love to hear from you. Dealership opportunities in certain markets may be limited, so contact us today!