BULLFROG SPAS

The son of a pool builder, David Ludlow had convinced his father to start selling hot tubs as popularity increased. However, a condition of doing so meant he would have to take every service call. This lead to the eventual repair of many leaks and malfunctions. There had to be a better way to engineer a more reliable spa. Dave, who would go on to found Bullfrog Spas, set his mind to innovative problem solving, a spirit we’ve had in our DNA ever since.

Dave Ludlow imagined a hot tub with modular jetted seat backs that would contain the jets and the bulk of the spa’s plumbing. This design placed most of the hoses and fittings inside the spa’s main body of water. If they happened to eventually develop a small leak, it wouldn’t affect performance or require costly repairs. These seat-back jet arrays would become what’s know today as the JetPak.

Bullfrog Spas receives safety listing certification from Underwriter Laboratories and the first 6 of many patents to come, clearing the way to begin selling spas with unique and revolutionary technology to the public. With safety certifications in place and testing completed on the initial model, Bullfrog Spas officially hit the market. (Combined Certified and Patented)

Bullfrog Spas formally debut with a full line of six spa models at the NSPI trade show in New Orleans, LA. The new line of spas and JetPak technology receives numerous positive reviews and Bullfrog Spas is immediately positioned as an intriguing new entrant in the portable spas market.

Although early versions of Bullfrog Spas now patented water delivery technology focused on reliability, it becomes clear that a major advantage of JetPaks is personalized therapy. Customers can now, for the first time ever in personal spas, customize their hydromassage experience at the time of purchase with the specific JetPaks they like best. In addition, their experience can now be further personalized at any time by moving JetPaks from seat to seat to suit individual preferences.

Bullfrog Spas completes a new state-of-the-art manufacturing facility in Bluffdale, Utah that increases capacity and the ability to meet a growing demand for our innovative spa products.

Bullfrog Spas expands markets by licensing JetPak technology for customers in Australia and New Zealand. Expansion into Europe soon follows, having been selected to private label spas with JetPaks for Villeroy & Boch. Nearly 300 years old, the prestigious company enjoys a well-earned reputation for fine porcelain bath fixtures, kitchen wares, and now innovative wellness products.

In likely the biggest leap forward in spa tech in a decade, Bullfrog Spas engineers an updated, even more efficient, water delivery system and new JetPak design. This much-enhanced JetPak technology eliminates traditional plumbing and introduces the H2Air Manifold, engineered to deliver both water and air to a variety of new jets available across 18 JetPaks.

In conjunction with the JetPak Therapy System, Bullfrog Spas launches all-new spa lines. A Series and R Series, luxury and premium lines respectively, grow to include 16 models total. A Series and R Series spas feature both new and legacy innovations and the 2 lines ultimately provide platforms for the introduction of many innovative spa features in years to come.

Bullfrog Spas builds on its history of innovative retail and dealer programs and solutions, bringing them together into a single informational platform called Power Per Square Foot. This innovative collection of dealer best practices would eventually evolve further to become the industry-leading model for optimal dealer performance.

In search of ever more effective retail experiences, Bullfrog Spas spearheads initiatives for industry-first interactive retail displays and in-store technologies. These include large-format interactive touch-screen kiosks, full-size walk-in display spas, color selectors, and VR/AR sales experiences. Experiential retail efforts engage customers and help Bullfrog Spas retail partners lead their markets into the future.

Continued innovations and tremendous market acceptance lead to steep growth, the need for greater manufacturing capacity, and room for future innovation efforts. In early 2020 Bullfrog Spas opens a new 286,000 square-foot headquarters facility in Herriman, Utah with space for manufacturing, warehousing, retail, offices, and more.