Jerry Pasley joined Bullfrog in 2011 as CEO with 25 years of industry experience, including a 19 year career under the brand of Jacuzzi Hot Tubs and Sundance Spas, where he managed through 2 buyouts. His primary focus has been on sales and marketing with a significant emphasis on achieving key financial metrics. Pasley is also a director of the Association of Pool and Spa Professionals.

Jerry Pasley also serves in his local community and church where he resides in Alpine Utah. His passion for excellence carries through to his love of family, friends, hiking, fishing and personal development. Jerry focuses his day to day energy on Bullfrog business strategy and patented JetPak technology which separates Bullfrog from other industry brands. These differentiators are what compel Bullfrog Spas to a world known brand.

Dan Sjoblom brings decades of pool and spa industry experience to his position as Executive Vice President. Dan has a deep interest in the retail sales process and greatly enjoys working with Bullfrog Spas dealers to improve their local marketing and grow their sales. He also has a strong focus on brand building, digital marketing, and retail merchandising. When possible, Dan enjoys time in the outdoors especially skiing and mountain biking. Dan has a Bachelor of Arts Degree in Management from the University of Utah and a Master of Business Administration degree from Brigham Young University.

Michael Simons brings to Bullfrog Spas over 20 years of Manufacturing/Operations leadership. He has worked across multiple industries including Oil and Gas, Food and Beverage, and Semiconductor. He has worked both domestically and internationally in Sweden, China, and Tahiti.

Michael is passionate about continuous improvement and loves creating and developing teams that challenge the status quo and focus on improving the critical few.

Michael enjoys spending time recreating with his wife and four children, especially boating, wakeboarding, hiking, and snow skiing. He has a B.S in accounting from Utah Valley University and an M.B.A. from Weber State University.

Todd Shannon joined Bullfrog Spas in January 2017 with more than 20 years’ experience in the hot tub industry. Beginning in his teens as a hot tub delivery person, Todd quickly expanded roles to include technical service, retail sales, high profile event sales and category management in the retail sector. Todd also has 14 years’ experience in manufacturing with Jacuzzi Hot Tubs and Sundance Spas where he held the positions of Regional Sales Manager, International Sales Manager and most recently as Vice President of Sales.

A graduate of Rutgers University School of Business, Todd enjoys a wellness lifestyle with his family in the outdoors hiking, surfing, paddle boarding and yoga.

Jim Sueppel is the Vice President of Sales for Bullfrog International, LC. Sueppel’s experience includes over 25 years in the pool and spa industry. Prior to his roles in sales for several major spa manufacturers Jim spent nearly 15 years as a pool and hot tub retailer and in construction of gunite pools and spas. Sueppel joined Bullfrog in March of 2012 and oversees Bullfrog’s Sales management with a focus on existing dealers same store sales growth and new location expansion and acquisition.

Cory Pulham is the Director of Dealer Services for Bullfrog International, LC. Cory Joined Bullfrog in 2005 as a Dealer Support Representative. After working various positions, and with his background in Information Technology, Cory took the lead in managing the development of internal business systems and a dealer website. He oversees Dealer Support, parts and shipping, and the IT department. Cory received a Bachelor of Science degree in Business Management / Information Systems from Brigham Young University.

Lance Crump is the Controller of Bullfrog International. He started with Bullfrog in 2000 overseeing the accounting and finances of the company, and today also handles human resources and benefits administration. Lance thrives on participating and improving company processes. His goal is to keep every process short and simple for everyone to understand and also to maintain a respectful and fun culture. Lance enjoys time in the outdoors on dirt bikes and anything with the family. He attended Utah Valley State College, University of Utah and has a Bachelor’s of Science Degree in Accounting from Westminster College.

Jake Ricks is the Director of Marketing at Bullfrog Spas. He has a background in digital, retail, and brand marketing for consumer brands, as well as specialty hospitality businesses, having overseen iconic boutique lodges in the Western United States. An ardent autodidact, Jake is always reading something interesting. He’s also an avid fly fisher who spent several years on competitive fly fishing circuits and owned a guide service. Jake continues to enjoy time outdoors, especially river time with family or friends, or days in the hills with his trusty English Setter. Jake graduated from Utah Valley University with a BA in English and Literary Studies.

Bart Plante is the Director of Technical and Warranty Services. Bart joined the Bullfrog team in 2002. Bart has 30 plus years Pool and Spa experience including sales, service and installation with an emphasis in chemistry. While originally pursuing a degree in Forestry, the Pool and Spa industry is what he truly loved to do. In his spare time Bart loves to spend time with his family on the golf course, boating or camping.

Eric Hales joined Bullfrog in 2012 as Director of Product Development. He loves the creation process and derives great joy in finding a way to “build a better mousetrap”. His career has allowed him to fulfill this passion in creating consumer goods in a broad variety of products including; outdoor recreational equipment, jet engine components, small kitchen appliances, interactive waterpark structures, and furniture. In his free time, he enjoys the outdoors with his family and working as a volunteer with the Boy Scouts America. Eric has a B.S in Mechanical Engineering Technology from Weber State University.