Bullfrog International, LC is the parent company of the Bullfrog Spas® hot tub brand. Bullfrog International designs and manufactures the world’s only luxury hot tubs with the patented JetPak Therapy System™. JetPaks® are modular jetted spa seats that allow the user to customize, interchange and upgrade their hot tub's jetted massages at anytime. Founded in 1996, Bullfrog International is headquartered in the greater Salt Lake City, Utah metro area.
The JetPak Therapy System is backed by six U.S. patents, multiple foreign patents, with other U.S. and foreign patents pending. Bullfrog Spas provide powerful hydrotherapy, legendary reliability, and are extremely energy efficient. Bullfrog International currently distributes, licenses, and retails its products in the United States, Canada, Australia, New Zealand, Asia, South American, the Caribbean and Europe. Bullfrog International, LC is a privately held company widely regarded as the fastest growing luxury hot tub manufacturer in the world.
We invite you to learn more about Bullfrog Spas and Bullfrog International.
Perfection is no small challenge, but it’s our goal. This is why, at Bullfrog International, we take a different approach to manufacturing the world’s best hot tubs and spas.
We start with an expert team of designers and engineers. They utilize the latest technology to create the aesthetic style and the functional blueprint for a spa that will both look and perform better than any other.
Our manufacturing professionals are trained in the latest methods of efficient manufacturing to ensure quality throughout the process. Our spas are built with pride, right here in the USA.
Our dealer network is chosen and assembled by choosing only the best independent spa retailers and support specialists in each major market around the world. We are constantly training at every level to serve you and bring you the very best spas through the best channels.
Bullfrog Spas feature patented technology recognized around the world in the pool and spa industry. The benefits of the patented JetPak Therapy System include: customizable jetted massages, an efficient system that creates the most energy efficient spa, and an ultra-efficient plumbing system that provides more power to run all the jets at the same time with optimum pressure.
Every other spa in the world uses complex networks of pipe to carry water from the pumps to the jets. Bullfrog threw away all traditional plumbing and, using the ulta-efficient JetPak Therapy System, we eliminated up to 90% of the pipe. Less plumbing results in less friction. Water pressure is far greater, which results in a spa that can run more jets per pump. All jets in all seats run at maximum jet power, all the time. No need for diverter valves and no more robbing jet pressure from your friends.
The JetPak Therapy System creates the most energy efficient line of high-end spas on the market. In a conventional spa, water is heated and travels to the spa through many feet of plumbing. Along its journey, heat is lost. Bullfrog is different. Up to 90% of the plumbing is eliminated and the JetPak manifolds are within the hot spa water. This means almost all the heated water stays within the spa water. This process recycles heat energy. In addition, by using 100% closed-cell, full-foam insulation, Bullfrog ensures maximum protection against exterior heat loss. Many high-end spas may boast this feature; however, Bullfrog goes one step further by recycling heat from equipment, which traditional spas lose.
No other spa design offers this much peace of mind. With zero holes drilled into the seatbacks, Bullfrog spas reduce potential for leaks and increases reliability. Bullfrog is also the industry leader and still one of only a few manufacturers that produce spas with no wood or metal in the support structure. Bullfrog’s EnduraFrame spa support structure is water-proof, long-lasting and more durable. Bullfrog´s exclusive design provides unmatched peace of mind with most of your plumbing being immediately accessible on the JetPak itself, and not underneath the spa. If service is ever needed, all JetPaks are easy to access.
Bullfrog International has grown from an idea and a garage to an industry leading international brand. See the important points and accomplishments along the way.
Inventor David Ludlow conceives the JetPak Technology concept while working on a means to create the world’s first leak-proof hot tub.
David Ludlow establishes Bullfrog International, LC in Salt Lake City, Utah and commences to design a six-person spa with six JetPaks and two pumps.
Receives safety listing certification from Underwriters Laboratories.
Receives first of six U.S. patents for JetPak technology.
Product line of six spa models formally debuted in New Orleans at the NSPI Show.
Recognized as the 4th fastest growing company in Utah.
Signs exclusive license agreement with SCS Industries for the manufacturing and distribution of the Bullfrog product line in Australasia.
Completes new state-of-the-art manufacturing facility in Bluffdale, Utah.
Receives prestigious Entrepreneur of the Year Award by Ernst & Young for the manufacturing category.
David Ludlow inducted into the National Ernst and Young Entrepreneur Hall of Fame
For the fourth year running, Bullfrog is ranked as one of Utah’s Top 100 Fastest Growing companies.
Enters into private label agreement with Villeroy & Boch for distribution of JetPak-equipped spas in Europe.
Receives compliance listing for appliance energy efficiency with the California Energy Commission.
Bullfrog Spas moves to 100% wood-free EnduraFrame support structure.
Jerry Pasley, former executive at Jacuzzi Hot Tubs and Sundance Spas becomes CEO at Bullfrog Spas. Under Pasley's direction Bullfrog Spas increases in industry and international prominence.
Bullfrog Spas introduces the A Series and R Series spa lines featuring the patented JetPak Therapy System, a new and improved self-contained JetPak technology.
Bullfrog Spas introduces STIL, a contemporary take on spa design that defies industry aesthetic conventions and wins the prestigious iF Design award.
The STIL modern spa creates a strong buzz in the design and architecture community in North America and Europe. Awarded the prestigious Red Dot Design award.
Awards and Honors
Bullfrog International and Bullfrog Spas have been honored with numerous awards and industry recognition.
- 2016 - Red Dot Design Award for STIL™ - Red Dot
- 2015 - iF Design Award for STIL™ - International Forum Design
- 2015 – Most Innovative Product Award for STIL™ - ACPQ
- 2015 - Best of Class - PoolandSpa.com
- 2015 - Best of State - Pools and Spas
- 2014 - Best of Class - PoolandSpa.com
- 2014 - Best of State - Pools and Spas
- 2013 - Best of Class - PoolandSpa.com
- 2013 - Best of State - Pools and Spas
- 2012 - International Design Excellence Award (IDEA) - Industrial Designers Society of America
- 2012 - Best Hot Tub - About.com
- 2012 - Best of Class - PoolandSpa.com
- 2012 - Best of State - Pools and Spas
- 2011 - International Pool Group - Supplier of the Year
- 2011 - Best of State - Pools and Spas
- 2011 - Top 10 Hot Tubs - PoolandSpa.com
- 2010 - Best of State - Pools and Spas
- 2010 - International Pool Group - President's Award for Best Manufacturer
- 2009 - Best of State - Pools and Spas
- 2008 - Ernst & Young Entrepreneur of the Year Judge
- 2008 - Best of Class Award from PoolandSpa.com
- 2007 - Best of State - Pools and Spas
- 2006 - Inducted into the Ernst & Young Entrepreneur Hall of Fame
- 2006 - Best of State - Pools and Spas
- 2006 - Mountain West Venture Group Utah Top 100 –Fastest Growing Companies in Utah
- 2005 - Best of State - Pools and Spas
- 2005 - Mountain West Venture Group Utah Top 100 –Fastest Growing Companies in Utah
- 2005 - Best of State – Wholesale Durable Goods
- 2004 - Best of State – Wholesale Durable Goods
- 2004 - National Award Nominee – Entrepreneur of the Year – Manufacturing (Utah)
- 2004 - Mountain West Venture Group Utah Top 100 –Fastest Growing Companies in Utah
- 2004 - Winner – Ernst & Young Entrepreneur of the Year – Manufacturing (Utah)
- 2003 - Best of State – Wholesale Durable Goods
- 2003 - Finalist – Ernst & Young Entrepreneur of the Year – Manufacturing (Utah)
- 2003 - Mountain West Venture Group Utah Top 100 –Fastest Growing Companies in Utah
- 2002 - Mountain West Venture Group Utah Top 100 – 4th Fastest Growing Company in Utah
Recognized around the world for excellence in portable spa design and engineering.
Bullfrog Spas Executive Team
Jerry Pasley / President & CEO
Jerry Pasley joined Bullfrog in 2011 as CEO with 25 years of industry experience, including a 19 year career under the brand of Jacuzzi Hot Tubs and Sundance Spas, where he managed through 2 buyouts. His primary focus has been on sales and marketing with a significant emphasis on achieving key financial metrics. Pasley is also a director of the Association of Pool and Spa Professionals.
Jerry Pasley also serves in his local community and church where he resides in Alpine Utah. His passion for excellence carries through to his love of family, friends, hiking, fishing and personal development. Jerry focuses his day to day energy on Bullfrog business strategy and patented JetPak technology which separates Bullfrog from other industry brands. These differentiators are what compel Bullfrog Spas to a world known brand.
Dan Sjoblom / Senior Vice President
Dan Sjoblom brings over 20 years of pool and spa industry experience to his position as Executive Vice President. Dan has a deep interest in the retail sales process and greatly enjoys working with Bullfrog Spas dealers to improve their local marketing and grow their sales. He also has a strong focus on brand building, digital marketing, and retail merchandising. When possible, Dan enjoys time in the outdoors especially skiing and mountain biking. Dan has a Bachelor of Arts Degree in Management from the University of Utah and a Master of Business Administration degree from Brigham Young University.
Alan Robins / Vice President of Operations
Alan Robins is the Vice President of Operations for Bullfrog International, LC. He has over 30 years of experience in business systems, operations and quality management. Alan joined Bullfrog in September of 2003 and oversees Bullfrog’s manufacturing operations, product development, and dealer support functions.
Alan Robins is an active participant in his local community and church. He enjoys spending time outdoors with family and friends, especially when white-water rafting is involved. Alan received an Associates’ Degree from Utah Valley University in Automation Technology, and obtained a Bachelor of Science degree in Business Management/Operations from Brigham Young University.
Todd Shannon / Vice President of Business Development
Todd Shannon joined Bullfrog Spas in January 2017 with more than 20 years’ experience in the hot tub industry. Beginning in his teens as a hot tub delivery person, Todd quickly expanded roles to include technical service, retail sales, high profile event sales and category management in the retail sector. Todd also has 14 years’ experience in manufacturing with Jacuzzi Hot Tubs and Sundance Spas where he held the positions of Regional Sales Manager, International Sales Manager and most recently as Vice President of Sales.
A graduate of Rutgers University School of Business, Todd enjoys a wellness lifestyle with his family in the outdoors hiking, surfing, paddle boarding and yoga.
Jim Sueppel / Vice President of Sales
Jim Sueppel is the Vice President of Sales for Bullfrog International, LC. Sueppel’s experience includes over 25 years in the pool and spa industry. Prior to his roles in sales for several major spa manufacturers Jim spent nearly 15 years as a pool and hot tub retailer and in construction of gunite pools and spas. Sueppel joined Bullfrog in March of 2012 and oversees Bullfrog’s Sales management with a focus on existing dealers same store sales growth and new location expansion and acquisition.
Cory Pulham / Vice President of Customer Experience & Technology
Cory Pulham is the Director of Dealer Services for Bullfrog International, LC. Cory Joined Bullfrog in 2005 as a Dealer Support Representative. After working various positions, and with his background in Information Technology, Cory took the lead in managing the development of internal business systems and a dealer website. He oversees Dealer Support, parts and shipping, and the IT department. Cory received a Bachelor of Science degree in Business Management / Information Systems from Brigham Young University.
Eric Hales / Director of Product Development
Eric Hales joined Bullfrog in 2012 as Director of Product Development. He loves the creation process and derives great joy in finding a way to “build a better mousetrap”. His career has allowed him to fulfill this passion in creating consumer goods in a broad variety of products including; outdoor recreational equipment, jet engine components, small kitchen appliances, interactive waterpark structures, and furniture. In his free time, he enjoys the outdoors with his family and working as a volunteer with the Boy Scouts America. Eric has a B.S in Mechanical Engineering Technology from Weber State University.
Jake Ricks / Director of Marketing
Jake Ricks is the Director of Marketing at Bullfrog Spas. He has a background in digital marketing, as well as the marketing and operations of hospitality businesses, having overseen some of the most iconic boutique lodges in the Western United States. Jake is an avid fly fisher. He spent several years on competitive fly fishing circuits and owned and operated guide/outfitter operations. Jake continues to enjoy time outdoors, especially time on the water with family or friends, as well as time in the hills with his trusty English Setter. He graduated from Utah Valley University with a BA in English and Literary Studies.
Terry Guilfoyle / Director of Sales
Sean McKinney / Director of Manufacturing
Sean McKinney is the Director of Manufacturing for Bullfrog International, LC. McKinney has over 25 years of experience in manufacturing, operations, procurement and EH&S management. McKinney joined Bullfrog in January of 2012 and oversees Bullfrog’s manufacturing and procurement departments.
Bart Plante / Director of Technical & Warranty Service
Bart Plante is the Director of Technical and Warranty Services. Bart joined the Bullfrog team in 2002. Bart has 30 plus years Pool and Spa experience including sales, service and installation with an emphasis in chemistry. While originally pursuing a degree in Forestry, the Pool and Spa industry is what he truly loved to do. In his spare time Bart loves to spend time with his family on the golf course, boating or camping.
Lance Crump / Controller
Lance Crump is the Controller of Bullfrog International. He started with Bullfrog in 2000 overseeing the accounting and finances of the company, and today also handles human resources and benefits administration. Lance thrives on participating and improving company processes. His goal is to keep every process short and simple for everyone to understand and also to maintain a respectful and fun culture. Lance enjoys time in the outdoors on dirt bikes and anything with the family. He attended Utah Valley State College, University of Utah and has a Bachelor’s of Science Degree in Accounting from Westminster College.
Bullfrog International Board of Directors
James C. Savas / Chairman of the Board
James C. Savas is currently the Chairman of the Board of directors for Bullfrog International, LC. Savas is also a partner of Savas Greene & Company, an accounting and business consulting firm. Previously, Savas was a tax accountant for Price Waterhouse. Savas received a Bachelor of Science degree in Accounting from the University of Utah.
Sherman K. Margetts / Director
Sherman K. Margetts serves on the board of directors for Bullfrog International, LC and is one of the original investors. Margetts is also a shareholder in several private and public companies which include Agel, Vortex Outdoors, Frontline Phonics, and Utah Paper Box Company. Margetts has 25 years of experience as an executive in the packaging industry and currently serves as president of SSM Distributing, Inc. which was established in 1993 and provides packaging fulfillment and distribution.
David Harkness / Director
David Harkness serves on the board of directors for Bullfrog International, LC. David is the President & CEO of Beesmark Investments, the Alan C. Ashton family office. David is also the managing partner of ASH Capital, a Bullfrog Spas investor. Prior to ASH Capital, David served as CEO and Chairman for eRoomSystem, as Exec. VP and CFO of Bookcraft, and has held executive positions in sales, business development, corporate and product marketing within companies that include Novell and WordPerfect Corporation. David received his B.S. Degree in Finance from Brigham Young University.
Todd Heiner / Director
Todd is the former Co-Founder, Chief Executive Officer and President of Express Locations LLC, a T-Mobile Premium Retailer representing T-Mobile USA with 140 retail locations and more than 1,400 employees in 10 western states. He is a results orientated leader with over 33 years of strategic and operational management experience. Express Locations was founded in early 2006 and generated cumulative revenues that exceeded $600 million. Express Locations became the second largest T-Mobile branded distribution partner in the United States before being acquired by Wireless Vision in late 2017.
Todd is currently the Managing Director of Ridgeline Capital Group, a single-family office. Ridgeline focuses on investments in real estate, private equity, venture capital, public equities and providing capital to assist successful operating companies. Todd holds a bachelor’s degree from Utah State University. He and his wife Janet are the parents of five children and twelve grandchildren and currently reside in Centerville, Utah.
Jerry R. Pasley / President & CEO
Pasley joined Bullfrog in 2011 as CEO. He came to Bullfrog with 25 years of industry experience, including a 19 year career under the brand of Jacuzzi Hot Tubs and Sundance Spas, where he managed through 2 buyouts. His primary focus has been on sales and marketing with a significant emphasis on achieving key financial metrics. Pasley sits on the board directors of the Association of Pool and Spa Professionals. He is involved in the business community where he serves in CEO focused organizations and forums which are committed to raising the bar in business practices today and for future leaders.