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Bullfrog Spas is moving forward. Don’t get left behind.

Apply Now To Become A Dealer and Secure Your Future with Bullfrog Spas


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We’ve all been through a lot these last several years, the kinds of things that could make you take pause.  

But pausing is just not who we are at Bullfrog Spas.  

While our competition talks about going back to former times, here at Bullfrog Spas, we’re moving forward toward a bigger and brighter future. A future with innovative products like our all-new A Series, a future with tech-enhanced customer experiences, a future with innovative and supportive dealer programs, and a future with the continued advancement of Power Per Square foot, the industry-leading model for spa retail, which enables you to run your business better by providing a clear roadmap for your sales, marketing, customer service, location, and operations strategies. Don’t get left behind thinking about the way things were. Make a better choice for the future of your business. 

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Real Dealers, Real Results

Listen to Our Dealer’s Success Stories

Here’s a quick glimpse into required business activities Power Per Square Foot supports:

Hot Tub Sales

Sell more and sell better with the most differentiated spas in the industry, the fastest-growing premium spa brand, the highest quality leads, factory-sponsored promotions, free advertising materials, and regular sales training opportunities. 

Parts, Accessories, & Aftermarket Sales

Take advantage of supplemental ensuring revenue streams with branded products that enhance the ownership experience and build customer loyalty. 

Showroom Design & Merchandising

Turn you sales floor into an engaging and impactful customer experience with access to expert planning and the latest in interactive selling tools.  

Hot Tub Service

Get access to our team of certified and experienced technicians dedicated to product performance and customer satisfaction.

Consumer Financing

Remove the pricing objection with a program that offers competitive rates and special promotional discounts, making every spa purchase an affordable one.    

inside spa store
Dealer of Excellence Award

If you’re ready to offer the most differentiated spa products available, participate in programs that deliver results, and work with people you can trust, we’d love to hear from you. Dealership opportunities in certain markets may be limited, so contact us today!

Hear what other dealers have to say about their partnership experience with Bullfrog Spas. 

Video: Dealer Product Testimonial
Video: Dealer Product Testimonial

Dealer Standards & Minimum Requirements

We hold ourselves to high standards and expect much of the same from our dealer partners.

Minimum requirements include:  


  1. Brick-and-mortar retail store in a desirable location(s) within your market. We currently do not offer dealerships to online retailers.
  2. Display showroom space from 1,200 sq ft to more than 10,000 sq ft depending on your market and competitive landscape.
  3. Access to investment capital in hot tub inventory, store merchandising, offsite sales event tools, stocking parts, aftermarket supplies, initial advertising, and delivery and service equipment. Depending on your market and competitive landscape, the minimum investment for success may range from $50,000 to more than $250,000.
  4. Commitment to attend sales, technical service, and retail management training opportunities.
  5. Ability and desire to participate in high-profile offsite event opportunities within your market. 

Apply to Become an Authorized Bullfrog Spas Dealer

Bullfrog Spas is committed to dealer growth and building strong partnershipsWe believe that these are what make our mission to create peaceful lives possible. If youre ready to offer the most differentiated spa products available, participate in programs that deliver results, and work with people you can trust, we’d love to hear from you. Dealership opportunities in certain markets may be limited, so contact us today!