Hosting an Event? Why Not Heat it Up with a Hot Tub
How to Host the Most Amazing Event Ever – Make it a Hot Tub Party
A British-born company, Hot Tub Cinema, has recently made a huge splash here in the USA with the immigration of one of the most unique event concepts to come along in years. It’s basically like it sounds, you get together with a bunch of friends and new friends and watch a great movie from the comfort of a warm swirling hot tub. Hot Tub Cinema brings in a bunch of portable hot tubs to an ultra-cool rooftop location and you bring your suit, towel and desire to party.
Hot tub movie nights have been a popular tradition in trendy London neighborhoods for a while. In May 2014 fundraising platform Crowdtilt introduced the trend to New York City.
Kicking off the new Hot Tub Cinema series, with a screening of ‘Hot Tub Time Machine’, Crowdtilt drew the attention of the mass media to a Brooklyn rooftop. The ultra-hip crowd took advantage of free flowing drinks and popcorn, 102 degree spas, and were only happy to cough up the $55 a ticket entry fee. Tickets sold out in under 2 hours. Over 1,700 hot-tubbing guests reportedly went on the waiting list for follow up events.
Hot Tub Cinema events are so popular they often sell out in a matter of days and the buzz in the media has ranged from local news all the way to Saturday Night Live’s Weekend Update.
Boiling Down the Hot Tub Party Buzz
So, all of the hype begs the questions: What is it that makes hot tubs such a buzz worthy event feature? Who should be adding them to their event lineups? How can new technology aid even young startups in affording a media dominating hot tub party?
Yeah, it may seem a little off-the-wall, or even totally bonkers, but hosting a hot tub event or party is a great opportunity for more businesses and organizations than you might suppose. The audience is built in (people love hot tubs). In addition, the crowd you will gather is nearly guaranteed to be excited about the event, your brand or business. Finally, the quirkiness of it will help set you apart from your competition in a way no other event could.
Why Spa Parties are so Hot…
Media praise for the Hot Tub Cinema series has ranged from “an unusual, once in a life time experience,” all the way to “It is a luxurious event…in a fun and engaging way…It’s an epic, priceless story to share with your friends.” What brand wouldn’t kill for this type of buzz and reviews today?
People like people and the truth of the matter is that hot tubs are one of the ultimate communal events. Even going way back to the Romans, getting together in warm spas has been a fun community-building activity. Even today spa gatherings are a staple of social life in places like Japan. According to major hot tub industry studies, socially motivated buyers make up a large percentage of hot tub purchasers. People are drawn to hot water and great times, it’s a simple fact.
Didn’t Hot Tubs Disappear with Parachute Pants and the 80s?
While the popularity of personal spas boomed some 30 years ago, hot tubs have never been more popular that they are today. According to Pool & Spa News the “Hot Tub Industry is Warming Up .” Specifically, IBISWorld estimated international hot tub sales up 7% in 2013. Forecasts for year over year growth through 2018 is expected to stay buoyant at 13% annually.
This is testimony to the powerful allure hot tubs have across times and cultures. From lengthy pilgrimages to healing springs, to the elite Roman baths, spa treatments ahead of weddings, to relaxing and steamy evenings at home, hot tubs continue to embody so many warm human emotions. The uniqueness and appeal of hot tubs at events not only generate incredible buzz, but set the optimal scene and sensations for unforgettable events that will be remembered and raved about for years.
Who Should be Hosting Hot Tub Events?
This question is easy! Almost every brand, company, and group that wants to entertain and impress by throwing a great event.
That said, there are a few organizations that should not throw a hot tub party. You may remember a highly controversial, and highly publicized, story with this theme. The EPA (Environmental Protection Agency), a tax-funded federal organization, had announced plans to host its 2014 ‘Environmental Justice’ conference at the Renaissance Arlington where hot tubs were just a part of the lavish accommodations. At a price tag of $1.6M for 24 days the EPA has found itself in the wrong type of hot water.
If you’re a tax-funded agency, don’t throw a hot tub party. But for everyone else, fire up those spas and dive in.
Who else should be considering featuring hot tubs at their events?
Hot tubs have become incredibly popular with the young and successful, entrepreneurial tech crowd. Gawker reports the spa is the new way to celebrate, and is even the conference room “where deals are closed” for app creators such as the team behind Connect, who landed $200k in venture capital earlier this year.
In an odd melding of names and themes the Foxboro Hot Tubs, a musical side project by the members of the band Green Day, were featured at one of the most highly anticipated tech events of 2014 – Stubb’s BBQ at SXSW.
Hot Tubs have become features at VIP tents at major events ranging from the X Games to golf tournaments. With their versatility, these buzzworthy event warmers could well be the perfect finishing touch to almost any industry event; from tech conferences, to charity fundraisers, corporate parties, grand openings, open houses, retail property community events, or like Crowdtilt’s experiment; hot tubs and a little entertainment can create events in themselves.
How to Make a Splash…
There are virtually as many ways to creatively wield hot tubs for game changing events as there are opportunities to leverage their benefits. Of course one of the challenges is that we’re talking about hundreds or thousands of pounds of hot water here. Don’t be discouraged though, here are some easy ways to pull off the best hot tub party or event ever.
- Bring in small portable hot tubs and set them up anywhere from rooftops to event halls and stadiums. Smaller spas like the Bullfrog Spas SportX 151R are perfect. Be sure you have a water source and you’re good to go.
- Create pop up street and mall events featuring hot tubs.
- Host events at resorts or hotels with hot springs, hot tubs and spas already in place.
- If you can find one, explore using mobile hot tubs and hot tub limo buses for entertaining on the way to events.
- Arrange Meet Ups in home or hotel hot tubs for truly laid back networking.
- Create events online with Google Hangouts where attendees can tune in from their own home spas and mix it up in virtual reality.
Firing Up the Buzz
As every marketer, small business owner, startup founder, CEO, and event planner has experienced recently; it doesn’t matter how fantastic and innovative a new idea is, if some noise isn’t made about it. Fortunately, a little guerilla marketing can go a long way…
10 Event Promotion Hacks for Blowing up a Hot Tub Party:
- Use #hashtags to draw #hottub lovers and #party fans.
- Use Google Adwords or other cost per click alternatives for driving traffic related to your event.
- Considering offering journalists and bloggers complimentary press passes in exchange for free media coverage.
- Get street teams dressed up for hot tub parties out on the street to spread the word live.
- Organize or hire a swimsuit wearing flash mob.
- Capitalize on affiliate marketing channels to get others to market for you, for a share of ticket sales.
- Collaborate with other companies to cross promote your event. Exchange promotional emails to subscriber lists.
- Run competitions to win tickets, or even offer a hot tub as a prize in advance of the event.
- Take advantage of press release syndication networks, and DIY online press release distribution portals like PRWeb and OnlinePRNews.
It may sound like a bit of a gimmick, but the research shows that a large percentage of the populace loves hot tubs and most people don’t own a home where they could have their own spa. Your hot tub party or event will give attendees the chance to enjoy a hot tub if even for the night and associate you, your company, or brand with all the fun they are having.
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