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…depends on choices you make today. At Bullfrog Spas we’ve always been different, more innovative, more customer-focused. And now, over the next year, we’re bringing even more unique products to market. Our industry best model for retail success, Power Per Square Foot, helps you stand out with the very best retail practices. And you can always lean on us for training, tools, and personalized support. Your customers will notice. Different is best.


  • Differentiated products
  • Industry-best dealer support programs
  • People who care about you and your success


Power Per Square Foot

At Bullfrog Spas our mission is to create peaceful lives. As our dealer partner, this includes yours. In today’s evolving retail landscape, we want to help you navigate every potential challenge, no matter what the future looks like.


The Power Per Square Foot model, our framework for retail success, empowers you and your team with the knowledge, training, solutions, and tools you need to drive more store traffic, close sales, and operate more efficiently.


In addition to providing the most unique and advanced products in the industry, we will support you in optimizing your processes so you can take back a little time for yourself.

Here’s a quick glimpse into required business activities Power Per Square Foot supports:

Hot Tub Sales

Sell more and sell better with the most differentiated spas in the industry, the fastest-growing premium spa brand, the highest quality leads, factory-sponsored promotions, free advertising materials, and regular sales training opportunities. 

Parts, Accessories, & Aftermarket Sales

Take advantage of supplemental ensuring revenue streams with branded products that enhance the ownership experience and build customer loyalty. 

Showroom Design & Merchandising

Turn you sales floor into an engaging and impactful customer experience with access to expert planning and the latest in interactive selling tools.  

Hot Tub Service

Get access to our team of certified and experienced technicians dedicated to product performance and customer satisfaction.

Consumer Financing

Remove the pricing objection with a program that offers competitive rates and special promotional discounts, making every spa purchase an affordable one.    

inside spa store
Dealer of Excellence Award

Hear what other dealers have to say about their partnership experience with Bullfrog Spas. 

Video: Dealer Product Testimonial
Video: Dealer Product Testimonial

Dealer Standards & Minimum Requirements

We hold ourselves to high standards and expect much of the same from our dealer partners.

Minimum requirements include:  


  1. Brick-and-mortar retail store in a desirable location(s) within your market. We currently do not offer dealerships to online retailers.
  2. Display showroom space from 1,200 sq ft to more than 10,000 sq ft depending on your market and competitive landscape.
  3. Access to investment capital in hot tub inventory, store merchandising, offsite sales event tools, stocking parts, aftermarket supplies, initial advertising, and delivery and service equipment. Depending on your market and competitive landscape, the minimum investment for success may range from $50,000 to more than $250,000.
  4. Commitment to attend sales, technical service, and retail management training opportunities.
  5. Ability and desire to participate in high-profile offsite event opportunities within your market. 

Apply to Become an Authorized Bullfrog Spas Dealer

Bullfrog Spas is committed to dealer growth and building strong partnershipsWe believe that these are what make our mission to create peaceful lives possible. If youre ready to offer the most differentiated spa products available, participate in programs that deliver results, and work with people you can trust, we’d love to hear from you. Dealership opportunities in certain markets may be limited, so contact us today!