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Add more peace to your life.

At Bullfrog Spas, we believe that when people have peaceful lives, the world is a better place. We create an experience that offers customers a more peaceful body, a more peaceful mind, and a more peaceful home.


Our products ease pain, improve sleep, and help the body recover and regenerate—that’s the peaceful body. Our products help people reduce stress, escape, and unwind—that’s the peaceful mind. And our products bring people together to communicate, to connect, and to love—that’s the peaceful home.


In 1989, Bullfrog Spas inventor, David Ludlow, wasn’t satisfied with conventional hot tub performance. Leaks, poor jet power, and heat loss prevented hot tub users from enjoying a relaxing, stress-free experience.


Ludlow’s invention, the JetPak Therapy System®, solved all these issues and Bullfrog Spas was born. So, what makes Bullfrog Spas different?


  • Interchangeable JetPaks for personalized therapy
  • Up to 90% less plumbing to eliminate leaks
  • Energy efficiency to keep your energy bill low
  • Easy-to-use water care systems


At Bullfrog Spas, we continue to innovate and improve our products so you can enjoy more peace in your life.

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Learn about the simple idea that launched a company and created a new way to make hot tubs.

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Awards & Honors

We are humbled and very honored to have been recognized so often. See the awards Bullfrog has received.

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Discover how our patents help us create the most advanced hot tubs and spas available today.

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Engineering Philosophy

See what's behind the technology that makes Bullfrog Spas completely different from all other spas.

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Bullfrog Spas Executive Team

Jerry Pasley - Bullfrog Spas President and CEO

Jerry Pasley / President & CEO


Jerry Pasley joined Bullfrog in 2011 as CEO with 25 years of industry experience, including a 19 year career under the brand of Jacuzzi Hot Tubs and Sundance Spas, where he managed through 2 buyouts. His primary focus has been on sales and marketing with a significant emphasis on achieving key financial metrics. Pasley is also a director of the Association of Pool and Spa Professionals.

Jerry Pasley also serves in his local community and church where he resides in Alpine Utah. His passion for excellence carries through to his love of family, friends, hiking, fishing and personal development. Jerry focuses his day to day energy on Bullfrog business strategy and patented JetPak technology which separates Bullfrog from other industry brands. These differentiators are what compel Bullfrog Spas to a world known brand.

Alan Robins - Bullfrog Spas VP of Operations

Alan Robins / Vice President of Operations


Alan Robins is the Vice President of Operations for Bullfrog International, LC. He has over 30 years of experience in business systems, operations and quality management. Alan joined Bullfrog in September of 2003 and oversees Bullfrog’s manufacturing operations, product development, and dealer support functions.

Alan Robins is an active participant in his local community and church. He enjoys spending time outdoors with family and friends, especially when white-water rafting is involved. Alan received an Associates’ Degree from Utah Valley University in Automation Technology, and obtained a Bachelor of Science degree in Business Management/Operations from Brigham Young University.

Jim Sueppel

Jim Sueppel / Vice President of Sales


Jim Sueppel is the Vice President of Sales for Bullfrog International, LC. Sueppel’s experience includes over 25 years in the pool and spa industry. Prior to his roles in sales for several major spa manufacturers Jim spent nearly 15 years as a pool and hot tub retailer and in construction of gunite pools and spas. Sueppel joined Bullfrog in March of 2012 and oversees Bullfrog’s Sales management with a focus on existing dealers same store sales growth and new location expansion and acquisition.


Todd Shannon / Vice President of Business Development


Todd Shannon joined Bullfrog Spas in January 2017 with more than 20 years’ experience in the hot tub industry. Beginning in his teens as a hot tub delivery person, Todd quickly expanded roles to include technical service, retail sales, high profile event sales and category management in the retail sector. Todd also has 14 years’ experience in manufacturing with Jacuzzi Hot Tubs and Sundance Spas where he held the positions of Regional Sales Manager, International Sales Manager and most recently as Vice President of Sales.

A graduate of Rutgers University School of Business, Todd enjoys a wellness lifestyle with his family in the outdoors hiking, surfing, paddle boarding and yoga.

Dan Sjoblom - Bullfrog Spas Director of Marketing

Dan Sjoblom / Vice President of Marketing


Dan Sjoblom brings over 20 years of pool and spa industry experience to his position as VP of Marketing. Dan has a deep interest in the retail sales process and most enjoys working with Bullfrog Spas dealers to improve their local marketing and grow their sales. He also has a strong focus on brand building, digital marketing, and retail merchandising. When possible, Dan enjoys time in the outdoors especially skiing and mountain biking. Dan has a Bachelor of Arts Degree in Management from the University of Utah and a Master of Business Administration degree from Brigham Young University.

Sean McKinney - Bullfrog Spas Director of Manufacturing

Sean McKinney / Director of Manufacturing


Sean McKinney is the Director of Manufacturing for Bullfrog International, LC. McKinney has over 25 years of experience in manufacturing, operations, procurement and EH&S management. McKinney joined Bullfrog in January of 2012 and oversees Bullfrog’s manufacturing and procurement departments.

Eric Hales - Bullfrog Spas Director of Product Development

Eric Hales / Director of Product Development


Eric Hales joined Bullfrog in 2012 as Director of Product Development. He loves the creation process and derives great joy in finding a way to “build a better mousetrap”. His career has allowed him to fulfill this passion in creating consumer goods in a broad variety of products including; outdoor recreational equipment, jet engine components, small kitchen appliances, interactive waterpark structures, and furniture. In his free time, he enjoys the outdoors with his family and working as a volunteer with the Boy Scouts America. Eric has a B.S in Mechanical Engineering Technology from Weber State University.

Terry Guilfoyle

Terry Guilfoyle / Director of Sales

Cory Pulham - Bullfrog Spas Director of Dealer Services

Cory Pulham / Director of Dealer Services


Cory Pulham is the Director of Dealer Services for Bullfrog International, LC. Cory Joined Bullfrog in 2005 as a Dealer Support Representative. After working various positions, and with his background in Information Technology, Cory took the lead in managing the development of internal business systems and a dealer website. He oversees Dealer Support, parts and shipping, and the IT department. Cory received a Bachelor of Science degree in Business Management / Information Systems from Brigham Young University.

Bart Plante - Bullfrog Spas Warranty and Technical Manager

Bart Plante / Director of Technical & Warranty Service


Bart Plante is the Director of Technical and Warranty Services. Bart joined the Bullfrog team in 2002. Bart has 30 plus years Pool and Spa experience including sales, service and installation with an emphasis in chemistry. While originally pursuing a degree in Forestry, the Pool and Spa industry is what he truly loved to do. In his spare time Bart loves to spend time with his family on the golf course, boating or camping.

Lance Crump - Bullfrog Spas Controller

Lance Crump / Controller


Lance Crump is the Controller of Bullfrog International. He started with Bullfrog in 2000 overseeing the accounting and finances of the company, and today also handles human resources and benefits administration. Lance thrives on participating and improving company processes. His goal is to keep every process short and simple for everyone to understand and also to maintain a respectful and fun culture. Lance enjoys time in the outdoors on dirt bikes and anything with the family. He attended Utah Valley State College, University of Utah and has a Bachelor’s of Science Degree in Accounting from Westminster College.


Bullfrog International Board of Directors

James C. Savas / Chairman of the Board

James C. Savas is currently the Chairman of the Board of directors for Bullfrog International, LC. Savas is also a partner of Savas Greene & Company, an accounting and business consulting firm. Previously, Savas was a tax accountant for Price Waterhouse. Savas received a Bachelor of Science degree in Accounting from the University of Utah.

Sherman K. Margetts / Director

Sherman K. Margetts serves on the board of directors for Bullfrog International, LC and is one of the original investors. Margetts is also a shareholder in several private and public companies which include Agel, Vortex Outdoors, Frontline Phonics, and Utah Paper Box Company. Margetts has 25 years of experience as an executive in the packaging industry and currently serves as president of SSM Distributing, Inc. which was established in 1993 and provides packaging fulfillment and distribution.

David Harkness / Director

David Harkness serves on the board of directors for Bullfrog International, LC. David is the President & CEO of Beesmark Investments, the Alan C. Ashton family office. David is also the managing partner of ASH Capital, a Bullfrog Spas investor. Prior to ASH Capital, David served as CEO and Chairman for eRoomSystem, as Exec. VP and CFO of Bookcraft, and has held executive positions in sales, business development, corporate and product marketing within companies that include Novell and WordPerfect Corporation. David received his B.S. Degree in Finance from Brigham Young University.

Todd Heiner / Director

Todd is the Co-Founder, Chief Executive Officer and President of Express Locations LLC, a T-Mobile Premium Retailer (TPR) representing T-Mobile USA with more than 120 retail locations and more than 1,000 employees in 10 western states. He is a results orientated leader with over 29 years of strategic and operational management experience. Express was founded in early 2006 and has generated cumulative sales in excess of $450 million. Today, Express is the second largest T-Mobile branded distribution partner in the United States.

Jerry R. Pasley / President & CEO

Pasley joined Bullfrog in 2011 as CEO. He came to Bullfrog with 25 years of industry experience, including a 19 year career under the brand of Jacuzzi Hot Tubs and Sundance Spas, where he managed through 2 buyouts. His primary focus has been on sales and marketing with a significant emphasis on achieving key financial metrics. Pasley sits on the board directors of the Association of Pool and Spa Professionals. He is involved in the business community where he serves in CEO focused organizations and forums which are committed to raising the bar in business practices today and for future leaders.

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