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Press Release

Contact: Blue August Jaden Kemp
Bullfrog International, LC
801-565-8111
jkemp@bullfrogspas.com

Bullfrog International

Bullfrog International Announces Newest JetPak™ Advancement
Fully Customizable System for Gunite Available During 2007

Demand for Bullfrog Spas Powered by JetPak™ Technology Continues to Surge

Salt Lake City, Utah – OCTOBER 20, 2006 – Being known for the innovative JetPak™ technology that revolutionized the above-ground, portable spa industry, Bullfrog International has announced that its patented JetPak System will be made available for the gunite spa and pool industry sometime during 2007. The technology will be debuted exclusively at the AQUA Show held in Las Vegas on November 8-10, 2006. Visit the Bullfrog Spas booth #1523 for more information.

“With this announcement, Bullfrog International will now be able to serve an even larger percentage of this ever-growing industry,” said David Ludlow, JetPak inventor and CEO of Bullfrog International. “The availability of fully customizable, interchangeable, and upgradeable JetPaks will introduce a new world of creativity into an industry generally not known for its technological advancements.”

Unique JetPak Technology
The newly designed JetPaks will be produced specifically to fit Bullfrog’s specialty JetPods™ for gunite. These new JetPaks will feature plumbing designs and jetting configurations unique from JetPaks for Bullfrog’s portable hot tub line. Using a single manifold connection system, Bullfrog will build its new JetPaks to fit only into JetPods for gunite. Like all of Bullfrog’s JetPaks, JetPaks for gunite will be customizable, interchangeable and upgradeable. JetPaks for gunite and JetPaks for portable spas will not be interchangeable between systems. Bullfrog’s fully serviceable plumbing will continue to be located on all removable JetPaks like those of its portable hot tub line.

Product Benefits
This revolutionary technology will provide gunite spa and pool builders many opportunities to enhance the true value of the products they offer. The innovative jetting options and increased comfort for gunite spas and pools is expected to significantly improve builders’ ability to compete by offering a superior technology-based product with proven consumer demand. Previously, the gunite industry has not been known for offering innovative jetting and comfortable seating options. JetPaks will also increase the builder’s opportunities for additional profits and ongoing aftermarket sales.

Construction Process
Gunite spa and pool builders will find the installation of JetPaks a simple enhancement to their projects. By incorporating a special three-tiered installation process of a GunitePod™, JetPod™, and JetPak™, builders will be able to create high-end, luxury gunite spas and pools with industry-leading JetPak wellness products. Builders will be able to insert Bullfrog’s acrylic-based, vacuum-formed JetPods and JetPaks into a gunite wall.

Looking Ahead
The new JetPak line is an important part of Bullfrog’s future. By entering into the gunite market, Bullfrog will gain opportunities to leverage increased brand awareness of its patented JetPak technology products. This will benefit existing retailers of the Bullfrog spa brand. The JetPak System for gunite will be available to existing Bullfrog Spa dealers, custom gunite spa and pool builders, and select distribution channels. Moving forward, consumers will continue to benefit from the patented LeakGuard protection and BlameFree JetPak warranty on all products.

About Bullfrog International
Founded in 1996, Bullfrog International, LC, is headquartered in the greater Salt Lake City, Utah metro area. Bullfrog designs and manufactures the world’s only hot tubs with JetPaks - modular jetted seatbacks, which allow the user to customize, interchange and upgrade their spa’s jetting at anytime. JetPaks are backed by six U.S. patents with other U.S. and foreign patents pending. In addition to JetPaks, Bullfrog spas provide powerful hydrotherapy, are virtually leak-proof, and are extremely energy efficient. Bullfrog International currently distributes, licenses and retails its products in the United States, Canada, Australia, Asia and Europe. Since 2003, Bullfrog International, LC has experienced an average growth rate of more than 43 percent each year. To learn more about the technology and the company, and to order a complimentary Bullfrog Spa DVD, please visit bullfrogspas.com.