Hosting an Event? Why Not Heat it Up with a Hot Tub

How to Host the Most Amazing Event Ever – Make it a Hot Tub Party

A British-born company, Hot Tub Cinema, has recently made a huge splash here in the USA with the immigration of one of the most unique event concepts to come along in years. It’s basically like it sounds, you get together with a bunch of friends and new friends and watch a great movie from the comfort of a warm swirling hot tub. Hot Tub Cinema brings in a bunch of portable hot tubs to an ultra-cool rooftop location and you bring your suit, towel and desire to party.

hot tub party picture

image source: hottubcinema.com

Hot tub movie nights have been a popular tradition in trendy London neighborhoods for a while. In May 2014 fundraising platform Crowdtilt introduced the trend to New York City.

Kicking off the new Hot Tub Cinema series, with a screening of ‘Hot Tub Time Machine’, Crowdtilt drew the attention of the mass media to a Brooklyn rooftop. The ultra-hip crowd took advantage of free flowing drinks and popcorn, 102 degree spas, and were only happy to cough up the $55 a ticket entry fee. Tickets sold out in under 2 hours. Over 1,700 hot-tubbing guests reportedly went on the waiting list for follow up events.

Hot Tub Cinema events are so popular they often sell out in a matter of days and the buzz in the media has ranged from local news all the way to Saturday Night Live’s Weekend Update.

 

Boiling Down the Hot Tub Party Buzz

So, all of the hype begs the questions: What is it that makes hot tubs such a buzz worthy event feature? Who should be adding them to their event lineups? How can new technology aid even young startups in affording a media dominating hot tub party?

Yeah, it may seem a little off-the-wall, or even totally bonkers, but hosting a hot tub event or party is a great opportunity for more businesses and organizations than you might suppose. The audience is built in (people love hot tubs). In addition, the crowd you will gather is nearly guaranteed to be excited about the event, your brand or business. Finally, the quirkiness of it will help set you apart from your competition in a way no other event could.

 

Why Spa Parties are so Hot…

Media praise for the Hot Tub Cinema series has ranged from “an unusual, once in a life time experience,” all the way to “It is a luxurious event…in a fun and engaging way…It’s an epic, priceless story to share with your friends.” What brand wouldn’t kill for this type of buzz and reviews today?

People like people and the truth of the matter is that hot tubs are one of the ultimate communal events. Even going way back to the Romans, getting together in warm spas has been a fun community-building activity. Even today spa gatherings are a staple of social life in places like Japan. According to major hot tub industry studies, socially motivated buyers make up a large percentage of hot tub purchasers. People are drawn to hot water and great times, it’s a simple fact.

 

Didn’t Hot Tubs Disappear with Parachute Pants and the 80s?

While the popularity of personal spas boomed some 30 years ago, hot tubs have never been more popular that they are today. According to Pool & Spa News the “Hot Tub Industry is Warming Up .” Specifically, IBISWorld estimated international hot tub sales up 7% in 2013. Forecasts for year over year growth through 2018 is expected to stay buoyant at 13% annually.

This is testimony to the powerful allure hot tubs have across times and cultures. From lengthy pilgrimages to healing springs, to the elite Roman baths, spa treatments ahead of weddings, to relaxing and steamy evenings at home, hot tubs continue to embody so many warm human emotions. The uniqueness and appeal of hot tubs at events not only generate incredible buzz, but set the optimal scene and sensations for unforgettable events that will be remembered and raved about for years.

 

Who Should be Hosting Hot Tub Events?

This question is easy! Almost every brand, company, and group that wants to entertain and impress by throwing a great event.

That said, there are a few organizations that should not throw a hot tub party. You may remember a highly controversial, and highly publicized, story with this theme. The EPA (Environmental Protection Agency), a tax-funded federal organization, had announced plans to host its 2014 ‘Environmental Justice’ conference at the Renaissance Arlington where hot tubs were just a part of the lavish accommodations. At a price tag of $1.6M for 24 days the EPA has found itself in the wrong type of hot water.

If you’re a tax-funded agency, don’t throw a hot tub party. But for everyone else, fire up those spas and dive in.

 

Who else should be considering featuring hot tubs at their events?

Hot tubs have become incredibly popular with the young and successful, entrepreneurial tech crowd. Gawker reports the spa is the new way to celebrate, and is even the conference room “where deals are closed” for app creators such as the team behind Connect, who landed $200k in venture capital earlier this year.

In an odd melding of names and themes the Foxboro Hot Tubs, a musical side project by the members of the band Green Day, were featured at one of the most highly anticipated tech events of 2014 – Stubb’s BBQ at SXSW.

Hot Tubs have become features at VIP tents at major events ranging from the X Games to golf tournaments. With their versatility, these buzzworthy event warmers could well be the perfect finishing touch to almost any industry event; from tech conferences, to charity fundraisers, corporate parties, grand openings, open houses, retail property community events, or like Crowdtilt’s experiment; hot tubs and a little entertainment can create events in themselves.

 

How to Make a Splash…

There are virtually as many ways to creatively wield hot tubs for game changing events as there are opportunities to leverage their benefits. Of course one of the challenges is that we’re talking about hundreds or thousands of pounds of hot water here. Don’t be discouraged though, here are some easy ways to pull off the best hot tub party or event ever.

  1. Bring in small portable hot tubs and set them up anywhere from rooftops to event halls and stadiums. Smaller spas like the Bullfrog Spas SportX 151R are perfect. Be sure you have a water source and you’re good to go.
  2. Create pop up street and mall events featuring hot tubs.
  3. Host events at resorts or hotels with hot springs, hot tubs and spas already in place.
  4. If you can find one, explore using mobile hot tubs and hot tub limo buses for entertaining on the way to events.
  5. Arrange Meet Ups in home or hotel hot tubs for truly laid back networking.
  6. Create events online with Google Hangouts where attendees can tune in from their own home spas and mix it up in virtual reality.

Firing Up the Buzz

As every marketer, small business owner, startup founder, CEO, and event planner has experienced recently; it doesn’t matter how fantastic and innovative a new idea is, if some noise isn’t made about it. Fortunately, a little guerilla marketing can go a long way…

10 Event Promotion Hacks for Blowing up a Hot Tub Party:

  1. Use #hashtags to draw #hottub lovers and #party fans.
  2. Use Google Adwords or other cost per click alternatives for driving traffic related to your event.
  3. Considering offering journalists and bloggers complimentary press passes in exchange for free media coverage.
  4. Get street teams dressed up for hot tub parties out on the street to spread the word live.
  5. Organize or hire a swimsuit wearing flash mob.
  6. Capitalize on affiliate marketing channels to get others to market for you, for a share of ticket sales.
  7. Collaborate with other companies to cross promote your event. Exchange promotional emails to subscriber lists.
  8. Run competitions to win tickets, or even offer a hot tub as a prize in advance of the event.
  9. Take advantage of press release syndication networks, and DIY online press release distribution portals like PRWeb and OnlinePRNews.

It may sound like a bit of a gimmick, but the research shows that a large percentage of the populace loves hot tubs and most people don’t own a home where they could have their own spa. Your hot tub party or event will give attendees the chance to enjoy a hot tub if even for the night and associate you, your company, or brand with all the fun they are having.


Sources:

http://nypost.com/2014/05/09/hot-tub-cinema-series-makes-a-splash-in-brooklyn
http://www.poolspanews.com/hot-tubs/hot-tub-industry-is-warming-up.aspx
http://www.foxnews.com/politics/2014/06/29/epa-spends-16-million-on-hotel-for-environmental-justice-conference
http://valleywag.gawker.com/how-startup-champions-celebrate-a-dark-creepy-basement-1535993808
http://www.hollywoodreporter.com/news/sxsw-cee-lo-blondie-green-684471
https://www.crowdtilt.com/campaigns/new/3y+s

Watch and Win!

New Webseries Entertains and Gives You a Chance to Win a Free Hot Tub

Bullfrog Spas is extremely excited to announce the premier of The Principal, a hilarious new 12-episode web series. The first episode is viewable on The Principal’s dedicated YouTube Channel, the Bullfrog Spas YouTube Channel and we have also included it below.

The Principal tells the story of the lovable Principal Gary Foote and his staff and students at the fictional Brookfield High School, home of the Fighting Bullfrogs. It stars several noteworthy and talented YouTube and Vine celebrities including: Eric Artell, Manon Mathews, Marcus Johns, and Lana McKissack.

Watch The Principal on YouTube and be sure to subscribe to discover answers to questions that will help you enter the Free Hot Tub Giveaway. You will have the opportunity to win a new Bullfrog Spas Model R7 hot tub.

Watch, enjoy, and hopefully, you will win!

Footballers in Hot Water: Hot Tubs Become a Surprising Headline at the World Cup

The 2014 FIFA World Cup in Brazil has drawn the world’s finest footballers together for what has already shaped up to be some fierce competition.  With the physical and mental toll the game takes on athletes, it’s no surprise that many of the pros are retreating to hot tubs to stay loose and unwind. But, what is a surprise are the hot tub headlines popping up. It appears these footballers are getting in a little hot water.

Several news agencies in Brazil are reporting that after their loss to Brazil in the opening match of The Cup, the Croatian team shook off the defeat, along with their skivvies, and took to their hotel hot tub to relax.  The skinny dipping soccer stars were documented by Croatian photographers who hid in the bushes to capture shots of the boys in the buff.  The nude photos were inevitably published.

Coach Niko Kovac chastised the media, refusing them further access to the team:

“I can’t force them to be at your disposal after what you have done to them and their families,”

“How would you feel if someone took naked pictures of you? They are adamant that they won’t speak to you lot anymore and I don’t know whether the silence will end tomorrow or last until the end of our World Cup campaign.”

“I respect my players’ opinion and I also know that you have done a very professional job so far but you blew it with this one. The whole world has seen the photos.”

Mario Mandzukic of the Croatian Soccer Team

Mario Mandzukic of the Croatian National Soccer Team protests a call

img source: img.bleacherreport.net/img/article/media_slots/photos/001/141/728/hi-res-146344604-mario-mandzukic-of-croatia-gestures-during-the-uefa_crop_exact.jpg?w=650&h=433&q=85

 

While the paparazzi are stirring the hot water with the Croatian team, Japanese athletes are utilizing a little hot water of their own.  According to a report from Brazilian sports magazine Lance, “after training, the national team players from Japan will be able to relax in individual rooms at Sport Spa Resort in Itu. Each suite will feature a jacuzzi tub.”

Japanese National Soccer Team

Japanese National Soccer Team looking relaxed

img source: static.goal.com/122000/122069_heroa.jpg

 

Given the good citizenship of Japanese fans who stayed behind to clean up the stands after their loss to Ivory Coast, someone should arrange a post-game soak for them too.

Hot Tubs requested by the Japanese National Soccer Team

Hot Tubs requested by the Japanese National Soccer Team

img source: spasport.com.br/cache/widgetkit/gallery/5/spa-sport-24-b1b5c73699.jpg

 

The 2014 FIFA World Cup continues until July 13th at sites throughout Brazil. Of course there is more drama, action, and controversy to come, along with the probability of a few athletes getting themselves in hot water.  Hopefully it’s the hot water of their hotels’ private hot tubs and not with officials, paparazzi or the media.

 

Can My Dog Use the Hot Tub?

Your Dog in a Hot Tub: It Might Be Fun but is it OK?

dog in a hot tub

Credit: Seth Casteel/TandemStock.com

As a pet owner, you probably love spending time with your dog. In fact, Fido might do pretty much everything with you. Could this include hot tubbing? Well, let’s discuss.

First, a s much as we dog lovers may not want to hear this, dogs are not people. You must be aware of a few things to protect your hot tub, yourself, and your pet. Here are a few things to think about and remember when deciding whether or not to take a dip with your dogs.

Keeping it Clean

dog in a hot tub

image source: http://www.duckhuntingchat.com/forum/viewtopic.php?f=11&t=181804

Before bringing your dog into the hot tub, you must consider cleanliness. You may bathe your pet regularly and keep them inside, but all dogs pick up small bits of dust and debris in their coat throughout the day. When your dog gets wet in the hot tub, there is a good chance that any dirt, grime or debris within its coat will get into the water, not to mention the hair that is shed. This can tax hot tub filters or make the tub a bit less pleasant for you and the other humans in the household.

If you want to take a soak with Fido it is advisable to rinse him or her off vigorously with a garden hose prior to jumping in. Coincidentally, a good rinse prior to hot tub use is also advisable with people, although you don’t need to resort to the hose for your own cleanliness. A shower works better.

You also want to be aware of any flea or tick shampoos or sprays you might use on your pet. These can separate from the dog’s coat and mix with your hot tub water. Although your filtration system will remove these things, it can take time for the water to be entirely circulated and cleaned after your dog takes a swim.

Damage to Hot Tub Surfaces

dog nails

image source: http://www.petguide.com/tips-advice/dog/how-to-trim-dog-nails-for-a-perfect-pooch-pedicure

If you intend to hot tub with your dog you also have to think about the damage that could be done to your spa. Many dogs panic when they get into a hot tub. Some seem to dislike the walls on all sides. Your dog’s first instinct might be to attempt to climb out. Your dog’s claws can scratch your acrylic hot tub surface and cause damage to other parts of the spa. Keeping claws trimmed and rounded and making sure you’re always present if the dog is swimming can help you avoid this.

You should also consider your filtration system when considering possible damage. Even if you don’t think that your dog sheds, there is a chance that a significant amount of its hair will release into the water in your hot tub. Dogs that are confirmed to shed a lot can cause a filtration problem. Frequent filter cleaning and potential filter replacement may be necessary.

Safety

dog on a hot tub cover

image source: https://www.flickr.com/photos/8633736@N06/2078578795/

When you own a hot tub you must think of safety for everyone. This includes your pets. Be sure to keep a hot tub cover on your unattended spa at all times. This will keep your pets, as well as children from accidentally falling in.

doggie life jacket

image source: http://americandogblog.wordpress.com/2011/03/04/why-when-and-where-is-a-dog-life-jacket-needed/

If your plan is to swim with your dog, even when you’re there, you must consider it’s safety in the water. Even if you think that your dog can swim well, you never know what could happen. You would surely be heartbroken if your dog drowned or were injured in your hot tub. If you insist on bringing your dog in the hot tub, you may want to consider a dog floatation device. These simple dog life jackets can help your pet stay afloat and feel safer in the water.

You should also think about the heat issue. As you probably already know, hot tubs are typically kept at temperatures of around 102 degrees or so. Although this might feel good to you, it can cause your dog to get overheated very quickly. Any dog could be at risk of getting overheated in temperatures this high, but those that are overweight or particularly susceptible to the heat can suffer even more quickly. Your dog could potentially develop heat stroke or even be at risk of death in a shorter amount of time than you think.

You should also consider how your dog might be affected by the sanitizing chemicals in your hot tub. For example, your dog’s skin could be adversely affected. Also, many dogs have the temptation to drink the water that they’re swimming in. This may not be good for their health.

Create a Dog Hot Tub of Their Own

A Dog Hot Tub

image source: http://newdogworld.com/akita-spending-time-in-his-own-hot-tub/

One alternative to sharing your human hot tub with your dog is to create a doggy hot tub of their own. Even dogs that don’t generally like the water can enjoy a nice warm soak. In fact, this is a great way to introduce dogs to water and to help them overcome a fear of jumping in.

A dog hot tub all their own will keep you, your hot tub, and your pet safe, happy, and relaxed.

Probably Best to Avoid Dog Hot Tubbing

doggy hot tub

image source: http://thehomespecialtiesgallery.com/whats-up-with-that-wednesday-jacuzzi/

Although you might wish that your dog could spend a bit of time with you in the hot tub, you should at least think about the risks and reasons why it may not be a good idea. It is always up to you as a responsible pet and hot tub owner, but, with all these things considered it’s my opinion that it is better to keep your hot tub a pet-free area. Also, I advise hot tub and dog owners to keep their spa covered with a high-quality locking cover when not in use. This will keep your dog safely out in the yard.

Keep in mind that even though your dog may not be joining you inside the hot tub you can always encourage your dog to hang out alongside the hot tub so that it can be part of the festivities and can keep you company while you’re taking a soak. There have been many games of fetch played while I’ve been enjoying the spa and my dog enjoys the yard and companionship.

Internet Cats Need to Relax Too, Feline Hot Tubbing

What do stars of the internet do after work? They jump in the hot tub of course.

It’s no secret that the internet is pretty much owned by cats. As we know, this fact is due to the propensity of cats to do all kinds of amazing things online. Cats and cat-related content has been shown to account for roughly 92% of all web page visits from librarians and lonely people named Claire or Clarence.

Feline internet stars and the battle for better workplaces

It’s obviously hard work being a feline internet sensation clawing your way to the top. Add to this that the working conditions have historically been sketchy at best, and you’ll see why some internet cats have just one to three of their original nine lives remaining.

Some of these precarious feline work environments include: small boxes, food containers with tiny spaces a head can fit through in one direction only, canines, precariously laying on one’s back waving cute little paws, being coerced into endlessly chasing tape affixed to tails, tops of trees only a trained firefighter can reach, and falls where everyone just assumes the talent actually lands on their feet. These overworked and underpaid felines need and deserve their down time.

Here are some examples of cats owning the internets, while surviving (we assume they survived) poor working conditions.

They make viral videos:

They star in memes:

tough-times-cat-meme
source: http://icanhas.cheezburger.com/tag/Cats

They stalk:

stalker-cat-meme

source: http://icanhas.cheezburger.com/tag/Cats

They work as film critics:

Finally, a solution to a hard day at work on the webs

Online-sensation work is difficult for the modern feline. I mean, historically the expectations for most 8 pound domesticated animals have been sleeping, eating, shedding, purring and cuddling. Most of these require minimal effort if you’re indeed say, a cat. Times are a changin’ and internet cat stars are now bearing the heavy burden of the insatiable need for a continuous stream of more and more hilariously cute online cat entertainment.

“It’s purrfectly exhausting,” mewed Mr. Squeakers, a cuddly and rare male calico currently working primarily for I Can Has Cheeseburgers.

So, what do today’s internet cats do to relax after a long day? They do what any fun-loving internet star would. They go hot tubbing of course.

Mr. Squeakers confirmed the appeal of this recent trend. “A lot of my friends, mostly tigers you know, had really taken to using hot tubs after work.” He continued, “I, of course, had to overcome my terrifying and nearly debilitating instinctual fear of getting wet. But you know, once you do, it’s pretty relaxing way to unwind after a long day of chasing your tail or sneaking up on other cats.”

jacuzzi-cat
source: http://icanhas.cheezburger.com/tag/Cats

jacuzzi-cat-3
source: http://icanhas.cheezburger.com/tag/Cats

jacuzzi-cat-2
source: http://icanhas.cheezburger.com/tag/Cats

Who knows what the future holds for cats online. We can only hope the for the best, more safe on-their-feet landings, a greater reliance on canine content, and for more kitty hot tubs to help these fantastic felines to preserve their health, sanity, and remaining lives.

Of Olympics, Rainbows, Tchaicovsky, and a Feeling Like Chocolate Kittens

Olympics, Proof I Care

Normally I write helpful stuff about hot tubs and such, but, if you’re anything like me, you have been essentially glued to the TV during the Olympics in a fascination trance. I started thinking about this and, I admit, I was a little troubled. Last night I caught myself gritting my teeth during the women’s downhill, having been wallowing unproductively on the couch for hours, and I started thinking; this Olympic obsession of mine is a strange phenomenon. I mean when else do I care about short-track speed skating, luge, ice dancing (shudder), biathalon or, yes, that media darling of a “sport,” curling? Yet, for about 2 weeks every 4 years I care. I really care.

Over the last oh hour or so I’ve done some deep thinking, soul searching, and consulted my Facebook newsfeed and then watched some Vine (short attention span). I think I may have come up with some great excuses for my strange Olympic-time enthusiasm.

Bob-Costas-pink-eye-Olympics-2014My highly-scientific (aka. purely speculative and anecdotal) take on my fanatical Olympic fascination is this: the key motivators for it, patriotism, curiosity, and a desire for international goodwill, all in the tone of Bob Costas’ authoritatively smooth timbre, are actually positive influences on me. These are much different influencers from the usual snarky sarcasm and social network potty humor that generally fill my day to day media. When the Winter Olympics are on I find I don’t even care about memes, unless of course, they are Olympic memes and not mean (check out the picture I included, whaaaat? Not even mean.). Holy crap, did I just say I don’t like mean memes?

Yes, unlike almost every other media, Olympic telecasts actually seem to have a positive influence on my world outlook. It’s a strange feeling, almost like a nice RedBull buzz but with red,white, and blue butterflies and Tchaikovsky ice skating music. And this feeling could not be more unexpected or weirdly awesome, sort of like chocolate kittens waving cute little sparkly paws in the air like they just don’t care.

People all over the place are loving the 2014 Sochi Games, and not just hoteliers trying to get ideas for new and exciting trends in interior design and engineering. I hear people around my office almost giggle-talking about the Mormon girl Beyonce-dancing as she’s mentally getting ready for the luge and I saw that the other USA luge girl took third and Bode Miller just tied for third. This is a lot of excitement for a third place these days, I mean think of this in terms of the Windows Phone. Yes, third place, and people are all happy crying. In fact, I seriously get the feeling that I’m not the only one who hopes Bob Costas’ pink eye actually gets better so we can hear more of his melifluously-toned Olympic commentary (usually I would hope for a really gnarly and grotesque pink-eye flair up, you know, for memes).

For once in our cynical lives, Olympic spirit is an energy we can all feel, all warm and fuzzyrific. I think it’s because the Olympics are about all that is great – sportsmanship, triumph of will, physical and mental excellence, healthy competition, national pride, peace, and tight body suits. Skiiers hug their fellow competitors, snowboarders knuckle knock each other for landing that sick 1440 double-corked triple-wedgied Japan-grab trick (pretty sure I made this up), and the hockey games don’t even really have fights. Anyone else emotional here?

All of this awesomnasity makes the Olympics an incredible, even life-changing, event that simply demands our attention. So, don’t text, send Instas or Tweet at me tonight, I’ll be enjoying the warm double rainbow winds of international sporting love that are taking a unicorn courier from the Olympics, to an NBC satellite, and then shooting right out of my TV and straight to my heart.