Executive Bios

Jerry Pasley, President and Chief Executive Officer

Jerry Pasley

Pasley joined Bullfrog in 2011 as CEO with 25 years of industry experience, including a 19 year career under the brand of Jacuzzi Hot Tubs and Sundance Spas, where he managed through 2 buyouts. His primary focus has been on sales and marketing with a significant emphasis on achieving key financial metrics. Pasley is also a director of the Association of Pool and Spa Professionals.

Pasley also serves in his local community and church where he resides in Alpine Utah. His passion for excellence carries through to his love of family, friends, hiking, fishing and personal development. Pasley focuses his day to day energy on Bullfrog business strategy and patented Jet Pak technology which separates Bullfrog from other industry brands. These differentiators are what compel Bullfrog Spas to a world known brand.  


Alan Robins, Vice President of Operations

Alan Robbins Alan Robins is the Vice President of Operations for Bullfrog International, LC. Robins has over 30 years of experience in business systems, operations and quality management. Robins joined Bullfrog in September of 2003 and oversees Bullfrog's manufacturing operations, product development, and dealer support functions. Robins received an Associates’ Degree from Utah Valley University in Automation Technology, and obtained a Bachelor of Science degree in Business Management/Operations from Brigham Young University.